AFEX Marketing · Atlanta Lead Engine
Ads & Landing Pages for Atlanta Service Businesses — You Own Everything We Build
AFEX Marketing builds Google Ads accounts and landing pages for Atlanta service businesses. These include plumbers, electricians, roofers, lawyers, dentists, and more. We build lead machines you actually own: the page, the ad account, the data. The landing page is $1,500 upfront; management is $1,750/month — but you pay nothing for management until the first 30 days prove out.
Based in Cumming, GA · Serving metro Atlanta · Google Ads + AI response
02 / The problem
Referrals built your business. They can't grow it.
Word of mouth is the best marketing there is. It's also the only kind you can't turn up when you need it — and it goes quiet in exactly the months you need it loudest.
83%
of small businesses say referrals are their top source of new customers — up from 65% the year before. You're not doing it wrong. You're doing what almost everyone does. That's the problem: there's no lever to pull when it slows down.
Source: LocaliQ 2026 small business marketing trends report.
73%
of small business owners aren't sure their current marketing is actually working. Not "it isn't working" — they can't tell. Money goes out, some months are good, and nobody can draw the line between the two.
Source: Constant Contact, Small Business Now report.
$40–$100+
is what one shared lead costs on Angi or Thumbtack — the escape hatch most owners try. It goes to 3–8 contractors at the same time. You're not buying a customer. You're buying a race, and you're paying for the four that said no.
Source: Angi and Thumbtack published lead pricing and contractor distribution ranges.
Your competitor running three trucks isn't better at the work than you. He just knows what a customer costs him — so he can decide to buy more of them. That's not talent. That's a system.
We build yours.
03 / The cost of being second
Second place gets nothing.
When someone needs something fixed, handled, or treated, they don't build a shortlist. They reach out to two or three and go with whoever answers first. Every hour a lead sits, someone else is closing it.
78%
of customers buy from whoever responds first.
Source: Lead Connect, lead response research.
21x
more likely to qualify when you respond in 5 minutes instead of 30.
Source: MIT / InsideSales lead response study.
Why search
Nobody browses for a plumber. Or a lawyer. Or a physical therapist.
People search when they need one. That's the whole difference.
The video uses a burst pipe because it's easy to picture. The trade is beside the point. A flooded kitchen, a car accident, a back that won't turn — it all works the same way: whoever answers first gets the customer.
The demand already exists.
Somebody in your service area is typing "emergency plumber near me," "personal injury lawyer," or "physical therapy near me" plus your city right now. You don't have to convince them they have a problem. They already know. You just have to be there when they look.
A search is a hot lead.
Someone scrolling Instagram is killing time. Someone searching at 7am for a service they need today has a problem that already started. That's not interest — that's intent, with a deadline. Intent closes faster, at a higher rate, with less selling.
Then the page has to do its job.
Getting the click is half of it. What happens in the next eight seconds decides whether you get the call. That's CRO — conversion rate optimization — and it's the part most people skip.
- One clear action on the screen
- Your phone number where a thumb can reach it
- Proof right where the decision happens
- Objections answered before they're asked
- A form short enough to finish at a red light
- Every click measured, so we know what to fix
What Atlanta actually costs.
Search
Top-of-page bid
- personal injury lawyer$71.64 – $265.00
- emergency plumber near me$38.62 – $122.70
- hvac repair near me$35.75 – $108.52
- garage door repair$34.80 – $102.96
- roof repair$18.32 – $82.85
- electrician near me$13.00 – $59.51
- pest control near me$11.83 – $47.98
- divorce lawyer$10.62 – $47.89
- dentist near me$5.70 – $22.16
- chiropractor near me$5.06 – $26.00
- kitchen remodeling$4.86 – $19.34
- landscaping services near me$3.96 – $15.08
Source: Google Keyword Planner, Atlanta GA metro (Nielsen DMA), September 2025 – August 2026. Top-of-page bid range, per click.
Those are the obvious searches, and they're priced like it. We don't buy those. A campaign that works lives in the longer, more specific searches your competitors aren't bidding on — the ones where somebody types exactly what they need, in the town they live in. Same intent. A fraction of the price.
Ads get them there. CRO turns them into a phone call.
Book a 15-min call04 / How it works
Three steps. You see the numbers at every one.
Build
We write and build your landing page, wire up call, text and form tracking, and open a Google Ads account in your name. You review it before anything goes live.
Prove
We run the campaign for a month on us. No management invoice. You pay Google directly for ad spend, on your own card, and we work against the numbers we agreed on before we started.
Scale
You look at the scoreboard. If month one hit your numbers, we invoice that first month and keep going at $1,750/month. Month to month. No annual contract.
05 / The Scoreboard
Run your own numbers before you talk to anyone.
Four questions. No guessing about close rates or lead costs — we handle those.
This sets the lead cost benchmark we start from.
Your average ticket. Not your best month — a normal one.
Not a prediction. Just the number that would make you happy.
This goes straight to Google on your card. It's not our fee.
What this budget could put you ahead
$7,000
Customers to break even
2
If you hit your goal of 8
$17,000
Your first month
$3,000
Leads that budget buys
16
At $2,500 a customer, 2 customers cover your entire first month. Your goal of 8 would put you $17,000 ahead.
This budget realistically buys about 4 customers a month. To reach 8, you'd be looking at around $3,700 a month in ads.
We show you the benchmark. Then we beat it.
Category median
$91
per lead · home services
Our Atlanta account
$41–$66
per lead · verified by click
Yours depends on your trade, your city and how tight your service area is. Nobody knows the real number until the campaign runs. That's what the free month is for.
Based on the 2026 Google Ads benchmark for your category — $91 per lead for home services — and a 20% close rate.
Source: WordStream 2026 Google Ads Benchmarks, 13,474 US search campaigns, April 2025 – March 2026 (medians).
Estimates based on category averages — not a guarantee. We agree on your real targets before we spend a dollar.
Get these numbers verified on a 15-min call06 / Case study · The Dojo
That $41 to $66 isn't a claim. Here's the account it came from.
We already run this in your zip code.
The Dojo · 7 martial arts locations across Forsyth County and metro Atlanta · Google Ads + GA4 · April 1 – August 6, 2026
Trial-class leads, click-verified
58Cost per lead
$66Total ad spend
$3,842Clicks to site
2,35758 is the floor, not the ceiling. Here's why that matters more than the number itself.
Milton
- Clicks
- 409
- Spend
- $651
- Leads
- 16
- Cost per lead
- $41
Samples / Haw Creek
- Clicks
- 344
- Spend
- $643
- Leads
- 15
- Cost per lead
- $43
North Forsyth / Dawson
- Clicks
- 366
- Spend
- $638
- Leads
- 12
- Cost per lead
- $53
Vickery
- Clicks
- 368
- Spend
- $641
- Leads
- 12
- Cost per lead
- $53
Cumming City Center
- Clicks
- 486
- Spend
- $634
- Leads
- 2
- Cost per lead
- $317
South Forsyth
- Clicks
- 384
- Spend
- $635
- Leads
- 1
- Cost per lead
- $635
Total
- Clicks
- 2,357
- Spend
- $3,842
- Leads
- 58
- Cost per lead
- $66
Four of six campaigns delivered 55 of the 58 leads at $41–$53. The other two got flagged and reallocated — that's what managing an account actually looks like.
Beyond the form
Get-directions requests
Phone-call actions
New visitors
Ad impressions
Form fills are not the whole story. These are people driving to the door and dialing the phone.
Traffic quality
Engagement rate — 14.67% above the site's own average
Interactions per visit
Seven in ten people who arrived from the ads actually did something. Ad traffic outperformed the site's own baseline.
What nobody else would have caught
Then we found the leak.
Their booking form routes out to a third-party CRM and back. That round trip opens a brand-new session — and Google Analytics loses the original source, quietly re-labeling paid leads as "Organic" or "Direct."
Google Ads tracks the click itself, so it never lost them. Analytics was handing credit for ad-driven leads to other channels. Organic and Direct were taking a bow for work the ads did.
We caught it, documented it, and fixed the tracking. Most agencies would have reported the Analytics number and moved on.
That's the difference between running ads and measuring them.
Milton. Vickery. North Forsyth. Cumming City Center. That campaign runs minutes from Paul's office.
Get a plan like this for your businessSource: Google Ads and Google Analytics 4, The Dojo account. April 1 – August 6, 2026. USD. Google Ads uses click (gclid) tracking; GA4 uses session attribution.
The Dojo is a membership business — a trial-class lead that converts is worth a recurring monthly payment, not a one-time job. And because their booking form broke attribution at the CRM step, $66 is the verified ceiling on cost per lead, not the real one. The true cost was almost certainly lower.
07 / The landing page
You're already looking at one.
This isn't a brochure about landing pages. It is one. Every claim below is something you can check by scrolling back up.
CRO — conversion rate optimization — is the unglamorous part nobody sells you. It's not how the page looks. It's whether the person who lands on it does the one thing you need them to do. Traffic without it is just an expensive way to be ignored.
- One action, repeated.
- Book a call, call, or text. The same three, from the top of this page to the bottom. No menu to get lost in.
- Your problem before our price.
- We named what's not working before we mentioned what we charge.
- Every number has a source.
- Scroll back. Nothing on this page asks you to take our word for it.
- A tool, not a pitch.
- The calculator let you run your own math before you ever spoke to anyone.
- Proof where the doubt is.
- The Dojo account showed up right after the numbers — exactly when you started wondering if we could actually deliver.
- Objections answered first.
- The FAQ below covers what you were about to ask.
- The price is on the page.
- No "contact us for pricing." You know what this costs before you call.
- Built for a thumb.
- On your phone, the call and text buttons never leave the screen.
- All of it measured.
- Every scroll, click and play on this page is tracked. That's how the next version gets better.
Live · Your session
This is what measurement actually looks like.
Everything below is about you, on this page, right now. None of it leaves your browser unless you ask us to call you.
A panel showing your own reading of this page: time spent, how far you have scrolled, sections seen and things you have clicked. It updates continuously and stays in your browser.
Time on page
0:00
How far you've read
0%
Sections you've seen
1 of 16
Interactions
0
Where you've spent the most time
Not yet
Video
Not yet
Calculator
Not yet
Now picture this for every person who clicks your ad — plus which search brought them, what they typed, and what that click cost you. That's the part you've never had.
We'd build yours the same way. Your brand, your customers' objections, your numbers, your service area. Same method, different business — and it's yours to keep whether we run your ads or not.
The same thinking built dojodifference.com — seven location pages, each with its own booking flow.
08 / The offer
We don't bill you for managing it until it's proven.
We take on 4 new businesses a month. That's not a marketing line — we carry the first month of management on every one of them, so there's a limit to how many we can start at once.
- Lead Engine landing page
- $1,500 one time, paid upfront
- Google Ads management
- $1,750 / month
- Month 1 management
- $0
- Success numbers
- Agreed in writing, first
- If month 1 hits those numbers
- We invoice month 1
- If it doesn't
- You owe $0 for management
It's yours. You keep it no matter what happens next.
Month to month. Cancel whenever.
You only pay ad spend, direct to Google, on your own card.
Your average ticket, your close rate, your margin decide what month one has to produce.
$1,750, then $1,750/month after that.
And you still keep the landing page.
09 / Risk reversal
Here's exactly what's on the table.
What you risk
- The $1,500 build, paid once, upfront.
- Your own ad spend, charged by Google to your own card.
- That's the whole list. No management fee in month one.
What you keep either way
- The landing page — yours, permanently.
- The Google Ads account, in your name.
- The tracking setup: calls, texts, forms, all of it.
- The data — every keyword, cost and conversion we recorded.
The Google Ads account is opened in your name. If we part ways, you keep it. We don't hold your account hostage.
10 / Meet Paul
You get Paul. Not an account manager.
Paul Fortunato — Founder, AFEX Marketing · Cumming, GA
Computer science and business background, which is a long way of saying he can read the data and read a P&L. Certified through MeasureU, Ahrefs, HubSpot and Gotch SEO Academy. He answers his own phone.
525 Pearl St, Cumming, GA 30040 · (404) 610-1046
Paul is your single point of contact in Atlanta. Behind him, Red Stamp Media's production team builds and runs the campaigns — an agency's horsepower with one person's accountability.
11 / Proof
People who already put their name on this.
"Paul built us a page that actually explains what we do, and the phone started ringing with people who already knew what they wanted."
"He's responsive, he explains the numbers in plain English, and he doesn't disappear after the launch. That's rarer than it should be."
"We finally know what a lead costs us. Before Paul, we were guessing and calling it a marketing budget."
"Straight shooter. Told me what he could do, did it, and showed me the report. No agency theater."
12 / Fit
It's not about your field. It's about your situation.
Plumbers. Electricians. Landscapers. Roofers. Painters. HVAC. Lawyers. Dentists. Physical therapists. Chiropractors. Med spas. Veterinarians. Movers. Pest control. Cleaners. Tree services. Garage doors. Pool service. Locksmiths. Accountants. Remodelers. — and every other service business where somebody in your zip code is typing what you do into Google right now.
This is for you if
- You run a service business, whatever the field.
- You have a service area you cover.
- You have a phone that rings and somebody to answer it.
- You have room to take on more work, and a customer is worth $1,000 or more.
This is not for you if
- You've already decided how it should be done. Tell us everything you know about your customers — nobody knows them better than you. But the method is ours, and we're the ones carrying the first month. If what you want is someone to build exactly what you sketched, we're the wrong shop.
- You have no way to follow up on a lead. If leads land in an inbox nobody checks, or a voicemail nobody returns, ads just make the problem more expensive. This is the one item on this list we can actually fix for you — we build the AI follow-up and the CRM that handles it. See how →
- You can't take on more work right now.
- You're shopping for the cheapest option.
13 / Speed to lead
AI that answers in 60 seconds.
This is the piece that finishes the job — and the only piece that isn't part of the $1,500 build. A lead comes in and an AI automation texts them back, asks the qualifying questions you'd ask, and books the appointment — at 9pm, on a Sunday, while you're on a jobsite, in court, or with a patient.
It can hand off to your CRM or drop the appointment straight on your calendar. You read the transcript in the morning.
AI automation is scoped and quoted separately. What it costs depends on what you need it to do: how many channels, what it asks, what it connects to. We price it on the call once we know. The $1,500 covers your landing page; the monthly fee covers Google Ads management.
Response clock
Industry average
47 hours
Your engine
60 seconds
Source: Drift Lead Response Report; Harvard Business Review lead response study.
Lead to booked
New lead · 9:04 PM Sunday
Marcus T. · Roof repair · Alpharetta, GA
“Shingles came off in the storm. Need someone tomorrow if possible.”
Source: Google Ads · “emergency roof repair alpharetta”
New
Qualified
Booked
New
Qualified
Booked
Running…
Demonstration: a lead named Marcus arrives at 9:04 PM Sunday from a Google Ads search for emergency roof repair in Alpharetta. An AI assistant texts him back, confirms there is no active leak, asks whether the house is single or two story, offers tomorrow at 8am or 1pm, and books the 8am slot with a confirmation text and a call from Danny 30 minutes ahead. The lead then moves through the CRM from New to Qualified to Booked. Total elapsed time: 47 seconds, with nobody at the company touching a phone.
14 / FAQ
Straight answers.
Why do I pay for the landing page upfront?
Because it's a real build, and because it's yours. You own the page, the copy, the tracking and the files whether you keep working with us for ten years or thirty days. We don't rent you a page and hold it hostage — we build it, you pay for it once, you keep it.
Who owns the Google Ads account?
You do. It's opened in your name, on your billing, with your card paying Google directly. We get manager access. If we part ways, we drop access and you keep every campaign, keyword and conversion record in it.
What if month one doesn't work?
You owe us nothing for management. Zero. We agreed on the numbers before we spent a dollar, so there's no argument about what "working" meant. You keep the landing page, the ads account and all the data we collected.
How much should I budget for ads?
Most metro Atlanta service businesses start between $1,500 and $3,000 a month in ad spend. The right number depends on what a customer is worth to you and how many you can actually take on. We'll figure out the floor on the call — spending too little is the fastest way to waste a month.
How is this different from Angi or Thumbtack?
There you rent a lead that three to eight other contractors bought at the same time, so you compete on price before you say hello. Here, someone searches for your service, lands on your page, and calls you. One business. One phone number. Yours.
How fast can we launch?
Seven to ten days from the discovery call in most cases. The build is fast; the part that takes time is getting your real numbers, service area and service types right before we spend money.
Are you local?
Yes. AFEX Marketing is at 525 Pearl St in Cumming, GA, and we work with businesses across metro Atlanta. You can call or text Paul directly at (404) 610-1046.
15 / The call
Fifteen minutes with Paul. Not a sales rep.
It's a discovery call, and it's with Paul directly — the person whose name and address are on this page.
- You tell him about your business. What you do, where you work, what a new customer is actually worth to you.
- He walks you through how the offer works. What the $1,500 covers, why the first month of Google Ads management is free, and exactly what has to happen for you to pay for it.
- You get a straight answer. Whether paid search can work for your trade in your area, and what it would take. If it's not a fit, he'll say so on the call.
Fifteen minutes. No deck, no follow-up sequence. You leave knowing your numbers either way.
We take on 4 new businesses a month. That's not a marketing line — we carry the first month of management on every one of them, so there's a limit to how many we can start at once.
16 / Book the call
Fifteen minutes. Your numbers. No pitch deck.
Tell Paul what a customer is worth to you and how many you can handle. He'll tell you what the math has to look like for this to pay — and he'll tell you if it won't.